Take 60

Another book that I read this week was Different. It is a marketing book about brands which manage to differenciate themselves. It argues that competition on the market is what makes brands hard to distinguish. It presents some of the brands who make it regardless of competition. It mentions some things related to the process of marketing a product. Somewhat outdated but an interesting read. I admit I chose it for the title being curious to learn how to make myself stand out only to find out the book wasn't about that at all. Tough luck I guess. Three stars on Goodreads.